Visual design for a professional networking services company
Society Solution provides information architecture, software development and hosting services. Their in-house CMS (Content Management System) offers comprehensive integration of ASP.NET page and many 3rd party products. They focus primarily on the association market and have been operating for over 15 years.
They were looking for a branding and design revamp for the main website and company logo. The focus was in emphasizing the community aspect to the company and it's services.
For branding, a logo was designed around the concept of confluence and community. The colors used in the petals represent the core service offerings. Custom icons were also created for each service type namely; learning, management, membership, opportunities, strategy and service
The website UI was designed with the core services and their description at the center to highlight the company focus. it also adds an integrated signup section that provides context based menu once logged in. Responsive design and content breakdown was also employed for flexible device usage.
The staff were very pleased with the outcome of the new logo and the website. Society Solution soon after proposed new stationary designs for the staff to compliment the redesign.